Our Mission
Vision & values
Mission
Why does the Company exist?
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Our mission is to be a guide to the world of Sports, Sporty style and Outdoor activities
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We improve customer experience and help our clients become healthier, stronger and happier
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We are building an efficient, customer-centric, omnichannel and dynamically growing Company with balanced portfolios of sales channels, store formats, categories, brands, and optimal customer service
Key competencies
What makes the Company different?
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Unique diversified business model without any analogues
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Omnichannel business model with a seamless customer experience
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Vertically integrated across the assortment core (private labels, licensed brands)
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Diversified store formats covering cities with different climatic conditions and purchasing power
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Risk management. Close attention to currency risks (diversified currency contracts)
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Own qualified IT company ensuring automation of key business processes
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Own automated logistics facilities
Values
What does the Company believe in?
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Partnership. We build a long-term partnership with both clients and employees based on mutual interests
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Friendship. We appreciate warm informal relations with our key partners based on mutual support and respect
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Honesty. We are always honest with our partners and employees and we always meet our obligations. We believe that our partners are just as honest with us
Vision
What is the Company seeking?
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To be an effective international omnichannel player providing a full range of multichannel options, a competitive level of services, technologies and personalized interaction in all marketing areas
